Virtual University MBA: IT430 MCQs

IT430 Solved MCQs

Do you think that "www.vu.edu.pk" can be considered as university's advertisement website?
Select correct option:
Yes
No

Characterization and Clustering belong to which of the following types of Data Mining?
Select correct option:
Predictive
Selective
Descriptive
Additive

Reference:

(Page # 141)

Traditionally Marketer use the market segmentation(s) like
Select correct option:

Geo-graphic Segmentation
Demographic Segmentation
Psychographic Segmentation
All of the above

Reference:

(Page # 131)

Advertising Subscription Mixed Revenue Model includes
Select correct option:
Online journals
Sports information services
Business week online
All of the above

OLAP stands for……………
Select correct option:

Online Analytical Program
Online Analytical Processing
Online Application Program
Online Analysis Performance

Reference:

(Page # 145)

E-Business promotions are used to _______.
Select correct option:

Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above

Reference:

(Page # 133)

Television, radio and print media are in a (n) ……………………. Mode.
Select correct option:

Passive
Active
Static
Dynamic

Reference:

(Page # 139)

CRM stands for ...............
Select correct option:

Customer Relationship Management
Customer Related Management
Customer Resembling Management
Customer Reallocation Management

Reference:

(Page # 136)

Which one is not an example of search engine?
Select correct option:

Yahoo
Google
Alta vista
Gawab

Reference:

(Page # 137)

Meta tag contains:
Select correct option:

User information
seller information
web page key information
bank information

Reference:

(Page # 138)

Free-Trial advertisement means _________.
Select correct option:

Free coupons are placed on certain websites for customers so that they can use it for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement.

Reference:

(Page # 133)

In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as
Select correct option:

Tort of Private Nuisance
Tort of Tress passing
Tort of passing off
Defamation

Reference:

(Page # 138)

If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?
Select correct option:

Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation

Reference:

(Page # 131)

Press release can provide information about current events and news to, which of following, via internet?
Select correct option:

Print media
T.v commercial
Press or media
T.v program.

Reference:

(Page # 135)

Fee for Transaction Models include
Select correct option:

Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above

Reference:

(Page # 130)

An E-Business can't have direct feedback from the customer in B2C.
Select correct option:

True
False

Creation of separate experiences for customers based on their behavior is called
Select correct option:

Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above

Reference:

(Page # 132)

What is the right sequence of steps involved in development of customer’s relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation

Reference:

(Page # 136)

At deposit stage, the serial number is ……………..by E-Cashbank

► Known

► Unknown

► Kept Secret

► Informed

Reference:

(Page # 118)

How many kinds of Web Portals are?

► 3

► 2

► 5

► 6

Explanation:

There are only two kinds of web portals, one is vertical portals which provides information about single interest like online shopping sites are best example of vertical portal site, educational site is also an example of vertical portal. Second kind of web portal is horizontal web portals which provide information about everything or multiple things. Search engine is best example of horizontal web portal.

Reference:

(page # 129)

Let us, suppose that you have hosted your e-commerce website,

When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ?

► Information about product through advertisement

► Information about product through e-mail

► Information about services available on it

► Information about News through e-mail.

Reference:

(page # 133)

Track the customers online and do personalization is only possible through which of the following file(s) analysis.

► log files

► cookie

► data mining

► log files and cookies.

Reference:

(page # 136)

When customer life cycle is used to create different groups of customers, it is called?

► Targeting Customers

► Dynamic groups

► Customer Life Cycle Segmentation

► Group Development

Reference:

(page # 137)

Network addresses 128--- 191 range belongs to which of the following class networks?

► A

► B

► C

► E

Reference:

(page # 10)

Which of the following property falls in HTTP?

► Stateless

► Stateful

► Temporary

► All of these

Reference:

(page # 3)

FSTC stands for:

► Financial Services Technology Consortium

► Financial Secrets Technology Consortium

► Final Security threats control

► First Service Technology Consortium

Reference:

(page # 113)

Supply chain can be broken into three parts, that is ----------------- , ----------------------- and -------------------- activities.

► Internal, external support

► Upstream, internal ,downstream

► Primary, Secondary ,R&D

► None of them

Reference:

(page # 155)

The process of taking active role in working with suppliers to improve products and processes is called?

► Value chain management

► Supply chain management

► Supply chain management software

► Porter Model

Reference:

(page # 155)

What is Ultimate consumer orientation?

► Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain.

► Secondary Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain.

► Supply chain is to help each company to meet needs of the supplier, seller and buyer at the end of supply chain.

► None of them

Reference:

(page # 156)

Many search engines rank the site by using a program called

► Spider

► Scorpion

► Moon

► Cobweb

Reference:

(page # 138)

E-commerce is a combination of three different areas of study, namely, --------,

---------------- and ----------------

► Internal, external support, Support

► Technology, business and law/policy

► Primary, Secondary, R&D

► Sale, purchase, feed back

Reference:

(page # 161)

In which type of data mining, Apriori algorithms is used?

► Classification

► Association

► Characterization

► Clustering

Reference:

(page # 143)

EDI has the key feature(s)

► No paper work

► No human intervention

► Exchange of information takes place in seconds

► All of these

Reference:

(page # 147)

Addresses are tied to the device itself and give no clue to it's location on a global scale. This is the characteristics of

► IP

► RIP

► MAC

► None of the given

When two or more intranets are connected to each other they form a/an ------------- .

► intranet

► internet

► extranet

► VPN

Reference:

(page # 2)

Which attribute can be used to make a region non-clickable?

► none of the given

► target

► alt

► nohref

Reference:

(page # 37)

Which of the following payment mode does not require customer to pay interest to the bank on each transaction?

► Credit card

► Debit card

► Electronic check

► All of the above

Reference:

(page # 110)

Cyber wallet can automatically assemble the correct payment and pay it too.

► True

► False

SET doesn’t require special software on the client or merchant side.

► True

► False

Which model allows the users to log-on on a website and assume the role of bidder or seller?

► Online Banking.

► Storefront Model.

► E-Learning.

► Auction Model.

Reference:

(Page # 128)

According to Michael Porter, “fabricating” is an example of primary activity in a strategic business unit. Identify the area in which this task is performed.

► Market and sell

► Deliver’ activities relate to storage

► Purchase materials and supplies

► Manufacture product or create service

Reference:

(Page # 152)

Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish the wrong-doer. Is it?

► True

► False

In the physical world three elements must be satisfied in order to make a valid contract, namely, offer, ---------------- and ----------

► Acceptance and consideration

► Acceptance and Rejection

► Approval and consideration

► None

Reference:

(page # 178)

In online environment acceptances may be issued by an imposter/cheater that has authority to bind the online business

► True

► False

#00ff00 in HTML indicates

► Pure green color

► Pure blue color

► Pure red color

► Pure yellow color

Reference:

(Page # 23)

Virtual PIN Payment System requires both merchant and buyer to register with _______________.

► Auto Clearing House (ACH)

► First Virtual (FV)

► DSS (Digital Signature Standard)

► DES (Data Encryption Standard)

Reference:

(Page # 110)

Classification and Association belong to which of the following types of Data Mining?

► Selective

► Predictive

► Descriptive

► Additive

Reference:

(Page # 141)

Which one of the followings is an example of Banner advertising?

Select correct option:

Branding

Affiliate programs

Partnership

All of these

Reference:

(Page # 138)

CPM is an advertising payment mode. CPM stands for ________.

Select correct option:

Cost Per Month

Cost Per Minute

Cost Per Megabyte

Cost Per Message

Reference:

(Page # 134)

Which one is not an example of search engine?

Select correct option:

Yahoo

Google

Alta vista

Gawab

Reference:

(Page # 137)

In which type of approach, we further dig the data for retrieving information from data warehouse?

Select correct option:

Slice

Dice

Drill down

Roll up

Reference:

(Page # 146)

Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent when potential client is

Select correct option:

online

offline

both online and offline

visiting head office

Reference:

(Page # 133)

Digital Content Revenue Model Includes

Select correct option:

Legal information services

Online journals

Online Libraries

All of the above

Reference:

(Page # 130)

Which of these is a tool that can be used to improve customer services?

Select correct option:

Log file analysis

Data mining

All

Reference:

(Page # 136)

What does Telemarketing means?

Select correct option:

Marketing through charting

Marketing through telephone

Marketing through emai

Marketing through web casting

Reference:

(Page # 133)

In which type of data mining, ID3 algorithms is used?

Select correct option:

Classification

Association

Characterization

Clustering

Reference:
(Page # 141)

Some web retailers allow their customers to create their own product. It is called.

Select correct option:

One to one Marketing

One to many Marketing

Many to one marketing

All of the above

Reference:

(Page # 132)

Free-Trial advertisement means ___________.

Select correct option:

Free coupons are placed on certain websites for customers so that they can use it for shopping.

Customer is offered to use the product free of cost for a specific amount of time.

Items bought are delivered to the customers with no delivery cost.

The company didn’t had to pay for this advertisement

Reference:

(Page # 133)

Total Marks: 1

The length of a message digest is ________.

Select correct option:

	32 to 64 bits
	64 to 128 bits
	128 to 256 bits
	256 to 512 bit

Reference:

(Page # 103)

Key version represents public key by

Select correct option:

	Buyer
	Seller
	E-Bank
	Certification Authority

Reference:

(Page # 116)

The serial # generated by the cyberwallet gets multiplied by blinding factor ‘r’ which is known only to the ___________.

Select correct option:

	Bank
	Merchant
	Client
	None

Reference:

(Page # 116)

ACH is a centralized system used by different interconnected banks for clearing payment requests.
Select correct option:
True
False

Centralized Account Payment Model uses unique _______ of users as their account identifier.
Select correct option:
Residence address
E-mail address
Office address
None

Reference:

(Page # 113)

SET and SSL both are same with respect to security.
Select correct option:
True
False

What are the security threats in VPS?
Select correct option:

a. Email hacking
b. Credit card number stolen
c. Missing of delivery
d. A and B

What is function of Cyberwallet?
Select correct option:
Store coins
Manage Coins
Record transactions
All of above

SET and SSL both are same with respect to security.
Select correct option:
True
False

Basic difference between Virtual PIN Payment System and Electronic Check is _____.
Select correct option:
Encryption
Registration with bank
No. of participants
There is no difference between them

SETSET(secure Electronic Transaction) was developed by
Select correct option:
Microsoft
Netscape Navigator
Master Cards and VISA
All of the options

SSL stands for
Select correct option:
Secure Socket Layer
Security Service Layer
Sub Secured Length
None of these

What is basic advantage of symmetric algorithms?
Select correct option:
Symmetric key does not use any encryption
Symmetric algorithms are faster
Symmetric algorithms are easy to understand
All of above

Which of these keys can be used for encryption instead of using pair of private and public keys?
Select correct option:
Systematic key
Asymmetric key
Symmetric key
All of above

Using SSL, we type in URL as :
Select correct option:
https
httpc
httpc
httpi

Reference:

(Page # 121)

In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included:
Select correct option:

Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant

A unique large number, generated as a result of applying hash function on a message is called ______.
Select correct option:

Hash message
Message digest
Digitally singed message
Secret message

Reference:

(page # 103)

FVIPSS stands for _______.
Select correct option:

First Virtual Internet Payment System Server
First Virtual International Payment System Server
First Virtual International Payment System Services
First Virtual Internal Payment System Services

Reference:

(Page # 110)

Virtual PIN Payment system is considered suitable for ________.
Select correct option:

Low-cost items
High-cost items
Very expensive items
Every kind of items

Which of these is a primary participant in E-Cash Payment system?
Select correct option:
Buyer
Bank
Merchant
All

Most of the electronic payment systems on internet use cryptography.
Select correct option:
True
False

In case of transaction failure or crash, one can retrieve his or her lost coins by sending all blinded signed coins from last …………………withdrawals to the E-bank.

Select correct option:

Reference:

(page # 119)

The key feature of E-Cash Payment system is

Select correct option:

	Anonymity
	Security
	Cryptography
	None of these

Reference:

(page # 116)

At minting stage, the client is ……………..by E-Cashbank

Select correct option:

	Known
	Unknown
	Secret
	informed

Reference:

(page. 118)

Cipher suite is a combination of

Select correct option:

	Cryptographic Algorithm
	Authentication methods
	Security layers
	Cryptographic Algorithm And Authentication methods Reference: (page. 121)

SETSET(secure Electronic Transaction) was developed in

Select correct option:

	1995
	1996
	1997
	1999

Reference:

(page no. 122)

Symmetric algorithms are faster than asymmetric.
Select correct option:
            True
            False
Reference:
(Page # 105)
Which entity does not include in SET(secure Electronic Transaction)?
Select correct option:
            Seller
            Buyer
           Payment gateway
            Bank
Reference:
(Page # 122)

A paper signature is believed to be more reliable than a digital signature.
Select correct option:
            True
            False

If a key is 4 bit in length, how many unique key values are possible?
Select correct option:
            4
            8
            16
            32
Explanation:
A key value is always in binary form. A Binary Number is made up of only 0s and 1s.

So each digit has only two possibilities: 0 or 1, So now we try to check all possible values of 4.
4 bit = 0000,
            0001,

0010,

0100,

1000,

0011,

0110,

1100,

0101,

1010,

1011,

1101,

1001,

1110,

0111,

1111

Hence prove that if a key is 4 bit in length, then 16 unique key values are possible of that key.

Hash function is a __________
Select correct option:
            Communication protocol
            Hardware device
            Encryption mechanism
            Log file

Which of these attacks have been reported on symmetric key algorithms?
Select correct option:
            Key Search Attacks
            Cryptanalysis
            System-Based Attacks
            All
Reference:
(Page # 108)
Payment gateway is an organization which connects those entities to the internet which are offline.
Select correct option:
            True
            False

Reference:
(Page # 122)

How many elements an e-coin has?
Select correct option:
            1
            2
            3
            4

Reference:
(page # 116)

EFT stands for _____________.
Select correct option:
            Electronic Film Transmission
            Electronic Funds Transfer
            Electronic File Translation
            None of above
Reference:
(Page # 114)

________ is used to interpret and show contents of the webpage.

Select correct option:

HTML
Notepad
Browser
Computer

What is identified by the tag ?

Select correct option:

Horizontal frame
Bottom Frame
Top Frame
Vertical Frame

Which of the following is NOT an advantage of CSS?

Select correct option:

Define the look of your pages in one place
Works on version 4 browsers or newer
Easily change the look
Implement same formatting each time tag is used.

Links are used to connect ____________.

Select correct option:

Images
Text
Images and web documents
All of the given

Which of the following are correct tags used for frames,

Select correct option:

<Frame></Frame>
<Frameset><Frame></Frame></Frameset>
<Frameset><Frame></Frameset>
<Frameset><Frame></Frame>

If you have a less space for e-mails on internet then _________ protocol is used.
Select correct option:
SMTP
IMAP
POP
POP3

A _________ is a web page populated with text boxes,drop-down lists and commands buttons to get information from the user.
Select correct option:

Hypertext Link
Form
Table
Button

Default web page background color is __________.
Select correct option:
Green
Red
White
Blue

_____________ are normally used to get yes/no or true/falseinformation from a reader.
Select correct option:

Check Boxes
Radio buttons
Submit Buttons
Selection List

Which of the following is NOT valid HTML code line?
Select correct option:
<frameset rows="16%,84%">
<frameset columns="16%,84%">
<frameset cols="100,150">
<frameset cols=”50%,50%” rows=”16%,84%”>

The attributes used by depend on the type of?
Select correct option:
Plug-in being used
Browser being used
ISP being used
Sound/movie being used

When a visitor clicks a _________, the entries in form areset to the default values.

Select correct option:

Button
Radio Button
Submit Button
Reset Button

What is the meaning of SRC in frame tag?

Source for image saved on your disk
Source for images saved on your disk
Source of page saved on your disk
Source of Pages saved on your disk

In what form style rules are presented?
Select correct option:
selector { property= value }
selector ( property: value )
selector { property: value }
selector ( property= value )

www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are:: Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan.

Affiliation

Awareness

Separation

committment

Which of following marketing campaigns are cheap an effective way to target potential customers?

Select correct option:

Sale forces

E-mail

Media promotion

Marketing software

Reference:

(Page # 133)

Which of the following is cheapest and quickest marketing technique to reach distant customers?

Select correct option:

E-Mail marketing

Telephone marketing

SMS marketing

Advertisement letters marketing

Reference:

(Page # 133)

In Frequent-Flyer Miles marketing, customer of the business earns specific miles free of charge from _______.

Select correct option:

Bus service

Train service

Airline

None of above

Reference:

(Page # 133)

Web catalogue revenue model includes

Select correct option:

Online sellers of computer

Gifts, flowers, clothes

Journals

A and B

Reference:

(Page # 132)

Press release can provide information about current events and news to, which of following, via a internet?

Select correct option:

Print media

T.v commercial

Press or media

T.v program.

Reference:

(Page # 135)

Which of these can be used for advertisement purpose?

Select correct option:

Telephone

Newspapers

Magazines

All of above

Reference:

(Page # 133)

Which of these is NOT a stage of knowledge discovery process?

Select correct option:

Transformation

Data mining

Pattern evaluation

Process evaluation

Reference:

(Page # 140)

How many stages involve in customer loyalty model for creating good customer relationship?

Select correct option:

In e-business, market research is slower than offline business.

Select correct option:

True

False

Which statement is most appropriate description of the term “Interactive-advertisement”?

Select correct option:

By making an advertisement message using flash animation.

Putting an audio or video message on the website to attract customer.

By avoiding customer’s involvement in the advertisement process.

By involving the customer in the advertisement process itself.

Reference:

(Page # 134)

An E-Business can't have direct feedback from the customer in B2C.

Select correct option:

True

False

When you email at it430@vu.edu.pk , your email is automatically sorted and replied to your ID.

Select correct option:

True

False

Many search engines rank the site by using a program called

Select correct option:

Spider

Scorpion

Moon

Cobweb

Reference:

(Page # 138)

Advertising Supported Revenue Model includes

Select correct option:

Yahoo portal

Employment sites

Newspaper Publishers

All of the above

Reference:

(Page # 130)

When customer life cycle is used to create different groups of customers, it is called?

Select correct option:

Targeting Customers

Dynamic groups

Customer Life Cycle Segmentation

Group Development

Reference:

(Page # 137)

While designing a website, which of the following factors an internet marketer should pay attention to?

Select correct option:

Easy site navigation (i.e. Site map)

Frequently asked questions (FAQs) section

All of above

Reference:

(Page # 132)

What is the right sequence of steps involved in development of customer’s relationship with the business

Familiarity, Awareness, Commitment, Exploration, Separation

Awareness, Exploration, Familiarity, Commitment, Separation

Familiarity, Awareness, Exploration, Commitment, Separation

Awareness, Commitment, Familiarity, Exploration, Separatio

Reference:

(Page # 137-138)

Dividing potential customers on the basis of variables such as social class, personality, or lifestyle is called____________.

Select correct option:

Demographic Segmentation

Geographic Segmentation

Psychographic segmentation

Behavioral segmentation

Reference:

(Page # 131)

Which of the following option best represent “Data mining can improve response rate tremendously”?

Select correct option:

Direct mailing

Personalization technology

E-business

Opt-in e-mail

Reference:

(Page # 140)

Creation of separate experiences for customers based on their behavior is called

Select correct option:

Demographic segmentation

Behavioral segmentation

Geo-Graphic Segmentation

None of the above

Reference:

(Page # 132)

Which of the following is NOT an advertising payment mode?

Select correct option:

Pay-per-sale

Pay-per-click

Pay-per-keypress

Pay-per-lead

Reference:

(page 134)

The result of OLAP is displayed in the form of a __________.

Select correct option:

Data square

Data Triangle

Data cube

Data circle

Reference:

(Page # 145)

Which of the following is a business promotion?

Select correct option:

Free-Trials

Free-Shipping

Both of these

None

Reference:

(Page # 133)

Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _______________.

Select correct option:

	Exploration stage
	Commitment stage
	Awareness stage
	Separation stage

Question # 8 of 10 ( Start time: 04:25:46 PM )

Total Marks: 1

Which of the following is an advertising payment mode?

Select correct option:

	Pay-per-person
	Pay-per-page
	Pay-per-sale
	Pay-per-minute

At deposit stage, the client is ………....by E-Cash bank

Secret

Unknown

Known

None of these

Reference:

(Page # 118)

Four P s in Marketing Mix are

Product, price, place, promotion

Price, person, place, problem

Place, product, property, promotion

Promotion, place, product, planning

MAC stand for

Media Access Control

Media Access Consortium

Member of Asian Community

None of these

Reference:

(Page # 13)

Which Protocol is used for downloading messages to client machine from servers?

SMTP

POP3

IMAP

POP3 and IMAP

Reference:

(Page # 18)

How can you make an e-mail link?

<a href="mailto:xxx@yyy">

What does the Target= _self tag perform function?

Loads the new page into the same frame

Loads the new page into the entire window

Loads the new page into a new browser window

All of the above

Reference:

(Page # 33)

An electronic check contains a(n)__________________ to the payer s bank to make a specified payment to the payee.

Serial#

Private key

Instruction

All of the above

Reference:

(Page # 113)

Upstream activities relate to?

Materials/services or the input from suppliers

Manufacturing and packaging of goods

Distribution and sale of goods to distributors/customers

Input from suppliers and Distribution

Reference:

(Page # 155)

Exclusive right granted by law to make, use and sell an invention. What is called?

Parasites

Trade mark

Patent infringement

Reference:

(Page # 181)

ANSI stands for ……?

American National Standards Institute

All Network Standards Institute

American New standards Institute

Australia National standards Institute

Reference:

(Page # 147)

Support activities in Value Chain model includes

Finance and Administration

Human Resources

Technology Development

All of these.

Reference:

(Page # 153)

UDP uses a ACKNOWLEDGEMENT mechanism for the delivery of data.

True

False

You define a method using

obj.method

obj.method[]

obj.method()

obj-method

Which of the following is a valid variable name?

6th_student_CGPA

first_student_CGPA

last student CGPA

*any_student_CGPA

Reference:

(Page # 54)

PKI stands for ___________.

Public Key Instrument

Public Key Information

Public Key Instruction

Public Key Infrastructure

Reference:

(Page # 107)

Which of the following payment system does not involve the use of encryption?

Electronic check

Electronic cash

Virtual PIN

None of above

What is the right sequence of steps in Electronic Check process?

Payee s bank Payer s bank Payee Payer.

Payer Payee Payee s bank Payer s bank.

Payer s bank Payee Payee s bank Payer.

Payer s bank Payee s bank Payer Payee.

The basic difference between Virtual PIN System and Electronic Check is _________.

Use of encryption

Registration with bank

No. of participants

No difference between them

In E-Cash Payment system, merchant deposits the coins in the bank to check the

______ of coins.

Number

Validity

Private key

Sender

SSL doesn t require special software on the client or merchant side.

True

False

Which e-business helps to improve policies, procedures, customer services, and general operations of other businesses?

Online shopping malls.

Selling intellectual property online.

Online service providers.

Online automotive sites and energy online.

Reference:

(Page # 129)

Which of the following is an advantage of electronic catalogue?

Large fix cost if used for small no. of products.

Ability of updating product information.

Need for customer skill of computers and browsers.

Difficult to develop catalogue.

Which of the following is an advantage of paper catalogue?

Easy to create catalogue without high technology

Reader is able to look at catalogue without computer system

More portable than electronic catalogue

All of above

Reference:

(Page # 127)

In online business, market research becomes slower than offline business.

True.

False.

Identity that machine which services the internet request?

Web Client

Web Server

Browser

Mozilla

Reference:

(Page # 2)

What does ETO stands for

Electronic Transactions Ordinance

Electric Transport ordinance

Electronic Treaty Organization

All

Reference:

(Page # 163)

In which type of data mining, ID3 algorithms is used?

Classification

Association

Characterization

Clustering

Reference:

(Page # 141)

Which one of the following algorithms does not include in symmetric key algorithms

DES

RC2

RC4

RSA

Reference:

(Page # 108)

Choose the correct HTML code line which left-align the content inside a table cell.

<td align="left">

We can divide the Client Server architecture up to:

1 Tier

2 Tier

3 Tier

N –Tier

Reference:

(Page # 89)

In the digital signature technique, the sender of the message uses ________ to create cipher text.

His or Her own symmetric key

His or her own private key

His or her own public key

The receiver`s private key

DSS stands for

Digital Signature Standards

Digital Support Standards

Decision support system

Digital Sign System

Reference:

(Page # 108)

The process of taking active role in working with suppliers to improve products and

processes is called?

Value chain management

Supply chain management

Supply chain management software

Porter Model

Reference:

(Page # 155)

A firm Glory Enterprise and it wants to have its web site. It also wants to have the word glory as a part of its domain name because for years it has been recognized in the physical world through this word. However, at the time of registration of its domain name it finds that a person Mr. A who has nothing to do with the business of the firm or the word glory has already registered a domain name containing this word as a part of it. Since there cannot be two similar domain names, the firm is forced to request Mr. A to transfer that domain name to it. In response, if Mr. A blackmails or claims ransom from the said firm, He would be said to have committed -------------.

Cyber squatting.

Parasites

Patent infringement

Trade mark and domain name conflicts

Reference:

(Page # 181)

In which type of approach, we further dig the data for retrieving information from data warehouse?

Slice

Dice

Drill down

Roll up

Reference:

(Page # 146)

In which type of approach, we sum up and integrate the information in a particular

dimension to show the result?

Dice

Drill down

Roll up

Slice

Reference:

(Page # 146)

Which activity does not include in Primary activities

Identify Customers

Design

Delivery

Administration

Reference:

(Page # 152)

What of the following is the correct HTML tag for making a drop-down list?

<select>

<list>

Reference:

(Page # 29)

What does HTML stand for?

Hyperlinks and Text Markup Language

Home Tool Markup Language

Hyper Text Markup Language

Homepage Text Making Language

JavaScript variables can begin with ----------- .

a lower case letter

an underscore character

a dollar sign

all of the above

Reference:

(Page # 54)

Which currency is used in e-cash Payment system?

Dollar

Coin

Penny

Cent

Web browser and client wallet are installed on __________.

Client's computer

Bank's computer

Merchant's computer

None of above

Job searchers can search for jobs and employers can hire effectively using.....

Online recruiting web sites.

Online banking web sites.

Online trading and lending web sites.

Online news services web sites.

Reference:

(Page # 128)

Customers grouped by variables such as social class, personality or approach to life or lifestyle, is called ___________.

Demographic Segmentation.

Geographic Segmentation.

Psychographic segmentation.

Behavioral segmentation.

Reference:

(Page # 131)

IT430 MCQs

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